Wednesday, 18 October 2017

Brands get into Islamic Marketing to woo Muslims globally

Islamic marketing and branding is an emerging concept whose time has come, many brands are tracking for a broader consumer base get accustomed to Muslim sensibilities.
If one look at Islamic values, most of them are emotional and social, this makes for good branding and marketing.
After China and India, Muslim consumers globally can be termed as the third one billion clubs. The Muslims, irrespective of their country of origin, are bound and related by a common parameter, called Islamic Shariah.


Industries ranging from Food, Fashion, Tourism, Cosmetics, Healthcare, Finance, etc have embraced Islamic Marketing and branding to appeal to over a billion Muslim consumers globally.
Sportswear behemoth Nike has recently introduced a sports hijab to address the growing demand amongst Muslim athlete women.
Islamic travel market is one of the world’s fastest growing, both Thailand and Singapore are making changes to draw the Muslim holiday makers.
Indian based, Ecotrail Personal Care has recently launched Iba Halal Care to cater to the halal fashion and cosmetics need of the Muslims in India and abroad.
Tata Asset Management has launched Ethical Fund, which is an open ended equity fund which invests in a diversified equity portfolio based on principles of Shariah. 
Islamic branding can embrace broader pastures that cover business practices too," said Harish Bijoor, CEO of Harish Bijoor Consults.

Paul Temporal, founder and MD of Temporal Brand Consulting, feels that there is a lot more room for brand managers to adapt these values for different markets and cultures, whether Islamic or not.


www.muallim.in

Monday, 16 October 2017

Mumbai’s eco-friendly Masjids

Mumbai’s iconic Minara Masjid, at Mohammed Ali Road, and over 200 years old Zakaria Masjid, located at Masjid Bunder,   have gone green in order to manage its electricity expenses. The Masjid which is been frequented by thousands of namazis have installed solar panel on its roof to cut the electricity bill. Lights, air conditioners and fans in the masjid are powered by solar power.
A total of 46 solar panels were installed at the masjid in January that generates 45 kilowatt-hour (kWh) to 70 kWh solar power per day. 
“After the installation of the meter and other amenities, the entire system started functioning from February,” said Abdul Wahab, trustee, Minara Masjid trust. “Our monthly electricity bill has cut down to Rs25,000 as opposed to Rs50,000 that we had to pay before the solar power installation. We have already saved over lakh by going green.”
According to members of the Zakaria Masjid trust the monthly electricity bill fell by 20% after they installed the solar power system. “Apart from being cost-effective, we are able to spread the message of protecting the environment by adopting this renewable form energy,” said Irshad Lakdawala, chairperson, Zakaria Masjid trust.
“The solar power varies on the basis of weather conditions. If it is a completely sunny day, maximum benefits will be reaped with 70kwh output from the project,” said Sohail Shaikh, director and technical head, Green Power Consortium Management Pvt Ltd., which set up the project. 
The trust spent a total of Rs 11.8 lakh to set up the project. “We expect the money invested by us will be reimbursed over the next five years,” said Wahab. “Overall, the green power has helped us and if its benefits are understood properly, it can transform the entire city.”

It is exemplary that two heritage structures in the city have led by an example and adopted solar energy. The renewable energy source will not only benefit the mosques but areas that face electricity woes.

Monday, 9 October 2017

Turkish Government Gifts The Holy Quran To Aamir Khan

Turkish Government Gifts The Holy Quran To Aamir Khan

Turkey played a perfect host to the Bollywood actor Aamir Khan. The Bollywood super star was in Turkey to promote his upcoming movie and meet his fan base. The Government officials gifted a copy of Holy Qur’an to Aamir Khan.

While addressing the media there, Aamir khan said, “I am grateful to the people of Turkey for their love, warmth anfd generous gesture. The culture of Turkey is ancient, back home I will tell my friends and people how wonderful the people and the country Turkey is.”

Aamir also got indulged in Turkish delights and looked mesmerized by the beauty of Turkey

Aamir Khan also visited Turkish President Recep Tayyip Erdogan. Aamir Khan was received by Erdogan at the Presidential Complex in the Turkish capital Ankara.




Saturday, 1 March 2014

Actor Kader Khan inaugurates cardiac cath lab for Zakaat eligible’s

Bollywood thespian Kader Khan today inaugurated cardiac catheterization lab for the cardiac treatment of people belonging to Below Poverty Line (BPL), the Zakaat eligiblesbased at Dr. Zikrullah Khan’s Habib Multispecialty Hospital in Kurla, Mumbai.



The lab is well-equipped to conduct angiography, angioplasty, pace makers, and other cardiac procedures.
The Catheterization machine for the lab is being sponsored by Mumbai based Hamdulay Heart Foundation.
Speaking on the occasion, Kader Khan said, “It is a good step taken by Hamdulay Heart Foundation and Habib Hospital for the betterment of the needy and poor, it is a much needed initiative and they should further try for the charitable by-pass surgery for BPL people.”

Kader Khan further said that lab is exemplary in providing advanced cardiac healthcare to the common man at affordable prices, otherwise which in today’s time burns hole in the pocket.
The cath lab is equipped with state of art machine, which has the capacity to perform any cardiac procedure. It is the latest series by GE and is both doctor and patience friendly.

The Centre will be operational round the clock and will be under the guidance of Dr. Zainulabedin Hamdulay who is Mumbai based reputed Cardiothoracic surgeon and founder of Hamdulay Heart foundation.
Dr. Hamdulay, said “Hitherto, there were no such charitable CATH lab dedicated to the BPL people at NGO Level. It will benefit the poor and the needy from Mumbai and Suburbs.”

People covered under Rajiv Gandhi Jeevandayi Yojana will be treated free for the cardiac ailment and the Zakaat eligibles  will be charged a nominal fee and the remaining treatment amount will be sponsored by Hamdulay Heart Foundation.

Muallim The Muslim Lifestyle Magazine

Saturday, 21 December 2013

Mumbai’s first people choice award for most recalled Muslim names

Mumbai based Blossom Media Pvt Ltd, a research, advisory and media firm on emerging Muslim consumer market has recently announced for the nominations of the Mumbai and suburbs based Muslims in terms of the most recalled names for the People’s choice award.
This award is unique as it is going to be happening for the first time in India and here it is the Muslim masses who will be nominating their favourite Muslim figures.
Maulana Ubaidur Rahman Qasmi, Managing Director of Blossom Media said that since this is for the first time that such concept is been coined, we have asked the People from Mumbai, Suburbs and India, through Facebook, Linkedin, Whatsapp and Muallim – the Muslim Lifestyle magazine, to nominate the Muslim figures of their choice.
The Convener of Award Committee and Director of Blossom Media, Ziaulla Firdos Nomani said they have asked people to keep the figures from Bollywood out of the nominations as they want that name to come up which work for the betterment of the community and the country at ground level.
The nominations for the People’s Choice awards are open till 10th of January 2014; people can send their entries on the Face book page of Muallim magazine and can get the details by visiting Muallim Magazine websites www.muallim.in
The winners will be announced in an event to be held in the last week of January 2014.
The winners name will be released through advertisement in the reputed dailies in Mumbai.

Wednesday, 2 October 2013

Muslims implicated in false case is crystal clear, but what about the action to release them?


It’s not easy being a Muslim in India at the best of times. But when elections draw near, it’s hell. Out to prove their concern for you, politicians say and do things that make you the target of shrill, drummed-up attacks, which may not be only verbal. Muzaffarnagar, where rabble-rousing and manipulations by politicians left 49 dead and 43,000 homeless, is still fresh in our minds. 

A conservative estimate says Muslims were 60 per cent of the victims. Now comes Home Minister Sushil Kumar Shinde’s letter to Chief Ministers asking them to ensure that Muslims are not wrongly arrested in terror cases, that those framed are compensated and rehabilitated, and the policemen who arrest them are punished.

This statement is an admission that Muslims have been wrongly arrested for terrorist crimes so often that the Union Home Minister has had to acknowledge this publicly. This is a reality that cannot be wished away by the BJP’s hysterical reaction.

However, this has been a reality for a long time now. 2008 was when the country realized what Muslims already knew — that they were being arrested for crimes committed by others. That was when then Maharashtra ATS chief Hemant Karkare arrested Lt Col Shrikant Purohit, Sadhvi Pragya and others from the little-known organization Abhinav Bharat, for the 2008 Malegaon blasts. The reported transcripts of meetings and phone conversations between the accused left nothing to the imagination. 

Even before this, in 2006, 21 Hindus were arrested for making bombs in an RSS member’s house in Nanded, but the leads provided by that investigation were not followed up, though Shinde’s party ruled Maharashtra. Then came Swami Aseemanand’s confessions in 2010 in front of two magistrates, that his associates were involved in the Malegaon, Hyderabad and Ajmer blasts of 2006 and 2007, in which the targets were all Muslim.

So at least for five years, the Congress-run Central government has known that Muslims are being wrongly arrested. Did Shinde’s predecessor P Chidambaram do anything about it? On the contrary.  Muslims wrongly arrested for the 2006 Malegaon blasts, already languishing in jail for four years, had to wait another year after Aseemanand’s confession, before the CBI and NIA decided not to oppose their bail applications. Both the agencies report to the Centre. 

Shinde was Home Minister when the Jamia Milia teachers released a report on 16 terror cases in which Muslims, mostly Kashmiris, had been framed by the Delhi Police Special Cell. Where’s the compensation? Leave aside an inquiry against the policemen concerned (despite the courts’ strictures against them), one of them was even awarded the President’s Gold Medal this year! 

It’s obvious therefore, where Shinde’s sudden concern for innocent Muslims is coming from. And that brings us to what’s left unsaid in his statement. Is the Home Minister implying that the police need not be told not to wrongly arrest non-Muslims for terrorist acts? Of course, such a possibility is remote, given our police’s reluctance to arrest Hindutva offenders even when their offence is committed in front of TV cameras, be it in Muzaffarnagar, Mumbai, Kandhamal (2008) or Jammu during the 2008 Amarnath Yatra agitation. But what about non-religious ‘’terror’’? An RTI inquiry by Swami Agnivesh reveals that 1,018 tribals are awaiting trial in just three Chhattisgarh jails as suspected Maoists. 

Many of them neither know why they are inside, nor can they afford lawyers. Is their pathetic condition not worth the Home Minister’s attention — despite Chhattisgarh being a BJP-ruled state — because electorally, they don’t count?

Note - (The Article first appeared in DNA newspaper on 02.10.2013 with the headline, With friends such as these, who needs enemies?)

Wednesday, 21 August 2013

Why Heart doctors die of heart attack

 

By Ziaulla Nomani – Muallim Magazine


As a Muslim we firmly believe that life and death is in the hand of Allah. The recent news about the heart surgeon’s death due to massive cardiac arrest further strengthen this belief.

Time and again we have come across the news in mainstream newspapers that the heads of the cardiac 
departments have died due to heart attack itself. Case in point, Christiaan Barnard, who is considered to be the Pioneering heart surgeon and who performed the world's first human heart transplant in 1967, died due to heart attack.


Dr Nitu Mandke, an eminent city cardiac surgeon died at the Hinduja Hospital in the year 2003 following a severe heart attack. 

A Chennai Based Surgeon admits that a couple of his cardiac surgeon friends died in their 40s because of coronary heart disease.

On the Eve of World heart day, which is in the month of September, we intend to look as to why doctors who fix heart problems are often at the risk of becoming victims of heart attack.

“Stress, is taking toll on surgeons who are required to work long and odd hours in performing life saving operations, researching and writing about the advancement in the respective field about the need and precautions for the betterment of the general public, etc” maintained Mumbai based renowned Cardiac Surgeon, Dr. Zainul Abedin Humdulay, who is a consulting Cardiothoracic surgeon in Mumbai’s reputed Lilavati Hospital, Breach Candy Hospital and Wockhardt Hospital.

Dr.Hamdulay, who heads Dr.Hamdulay’s Cardiac RehabilitationCentre in Mumbai states that today doctors often deal with life and death situations and this puts more pressure.

In regards to the precautionary measures Dr.Hamdulay says it is essential for these surgeons to practice what they preach to their patients when it comes to leading a healthy lifestyle.


He says that his team has maintained patience’s health education program, which can be read on his website for keeping the heart safe and healthy.

Why Heart doctors die of heart attack

 

By Ziaulla Nomani – Muallim Magazine


As a Muslim we firmly believe that life and death is in the hand of Allah. The recent news about the heart surgeon’s death due to massive cardiac arrest further strengthen this belief.

Time and again we have come across the news in mainstream newspapers that the heads of the cardiac departments have died due to heart attack itself. Case in point, Christiaan Barnard, who is considered to be the Pioneering heart surgeon and who performed the world's first human heart transplant in 1967, died due to heart attack.

Dr Nitu Mandke, an eminent city cardiac surgeon died at the Hinduja Hospital in the year 2003 following a severe heart attack. 

A Chennai Based Surgeon admits that a couple of his cardiac surgeon friends died in their 40s because of coronary heart disease.

On the Eve of World heart day, which is in the month of September, we intend to look as to why doctors who fix heart problems are often at the risk of becoming victims of heart attack.

“Stress, is taking toll on surgeons who are required to work long and odd hours in performing life saving operations, researching and writing about the advancement in the respective field about the need and precautions for the betterment of the general public, etc” maintained Mumbai based renowned Cardiac Surgeon, Dr. Zainul Abedin Humdulay, who is a consulting Cardiothoracic surgeon in Mumbai’s reputed Lilavati Hospital, Breach Candy Hospital and Wockhardt Hospital.

Dr.Hamdulay, who heads Dr.Hamdulay’s Cardiac Rehabilitation Centre in Mumbai states that today doctors often deal with life and death situations and this puts more pressure.

In regards to the precautionary measures Dr.Hamdulay says it is essential for these surgeons to practice what they preach to their patients when it comes to leading a healthy lifestyle.

He says that his team has maintained patience’s health education program, which can be read on his website for keeping the heart safe and healthy.


(Dr.Hamdulay is founder of Good Health Concept, Cardiac Rehab Centre and Hamdulay Heart Foundation)